These fun and cheeky images have been created by scene-stealing queen from Made in Chelsea, Phoebe Lettice, and Vice Fashion Editor and stylist-to-the-stars Kylie Griffiths to celebrate BABY-G's festive season, as the original Pretty Tough Girls, they have worked together to create a series of images to celebrate the bright and colourful watches.
The images tell a story of a BABY-G Christmas morning, exploring the kitsch, girly side of the brand but also brings to life BABY-G's Pretty Tough ethos which celebrates young, creative, successful and trailblazing females.
I absolutely love these images, they are bright and playful, the styling is a great reflection of Kylie's style. I've always loved Phoebe's work and these images are everything BABY-G stands for. It is a really nice way of showing how their type of customer would wear and style the watches. - I think I will definitely be putting one of these watches on my Christmas list!
I love the 90's feel to this brand and the range of colours they have to offer, I've always been a fan of Casio and would not buy any other brand - only the cool kids where Casio watches! BABY-G put their own colourful, fun and quirky style into the designs, creating the perfect wrist accessory.
As one of the most iconic style statements of the 90s, the Jelly pack is available now in an updated design and brand new colourways retailing at £65-£70. The Sneaker pack also features in the imagery; their chunky, bold, casual style with a 3-dimensional face, it’s the BABY-G that adds colour pop to everyone’s Christmas wardrobe retailing at £100. And finally the classic Retro Square with a brand new 2015 make-over. The face has been updated this series in fresh new colours with contrasting bumper bars retailing at £70.
My Top Picks from the BABY-G collection
Left: BG-6900SG-1ER
BABY-G TURNED 21 IN JULY
CHECK OUT THE CELEBRATIONS HERE: https://player.vimeo.com/video/135038624
No comments
Post a Comment